Our New Look: Refreshing the HPTN Brand
We are thrilled to share the finalized logo and visual elements to represent the Network. After several months of careful discussion, deliberation with stakeholders and creative exploration, we would like to introduce you to our upgraded visual identity. With this next evolution, we hope to inspire new energy and meaning in our collaborative organization.
Mission-Focused Design
Led by thoughtful inquiries from the HPTN Leadership & Operations Center, Statistical Data Management Center, Laboratory Center, and community partners, we based the upgraded design elements and iconography on the overall mission and identity of the Network.
Globally Engaged
With ongoing research in more than sixty sites in fourteen countries, the HPTN works closely with priority populations in Asia, Europe, sub-Saharan Africa, South America, and the United States to foster equitable and effective advances in HIV prevention research.
Connection Driven
As a leading worldwide clinical trials network, we are strengthened by collaborative partnerships with pharmaceutical developers, community advocates, research professionals, and other organizations using evidence-based approaches to end the global HiV epidemic.
Community Led
We prioritize community participation and engagement as a foundation for innovative scientific research and uplift community values, strengths, and wisdom in every aspect of the research process.
Public Health Focused
We seek to advance the impact of public health by rigorously evaluating novel biomedical and integrated strategies to identify the optimal use of efficacious tools to achieve population effectiveness.
Empirically Guided
The HPTN works to identify, develop, evaluate, and design innovative research strategies leveraging the highest ethical standards in clinical trials across four scientific aims.
Brand Colors
We respect the Network’s existing brand equity and expanded the current color palette by including yellow to represent the spirit of optimism that drives the Network forward. Our existing colors of green, teal and blue represent the Network's commitment to public health, the strength in our partnerships, and the trust we've cultivated in our communities.
